If you want something done right you have to do it yourself” – they said in the team of Israel special forces where I served. The most favorite my project is “Luxury Judaica” from our design house David Roytman because it is not just a business for earning money but behind it, there is a whole world with its philosophy. I was born and lived up to 10 years in Odessa on the beach, then moved to Israel where I studied and then served in the army. After demobilization, I moved to work in USA and lived for about 10 years in a “big apple”. Over the years of life in Israel and the United States, I have accumulated many ideas how to decorate and diversify the world of Jewish how to bring it to the high level of fashion. I was always outraged that people wear costumes for $ 10,000 and they put on a kippah for 2 cents. Like many others from early childhood I wanted to change the world for better and in 2015, I took up the implementation of this plan. Since childhood, I was interested in drawing and design. Having created several sketches, I began to select the masters and produce the first prototypes. Then there were partners who believed in the future of this project. Therefore, we opened our first production. Today we are the first design line of Judaica in the world also called the “Jewish Louis Vuitton”. Our idea is very interesting and that we had to overcome many barriers, including mental ones because was many doubted that someone would buy a kippah for $ 150. Our products are in demand about us writing articles, discussing, advising and supporting. Our products presented at the shops in Tel Aviv, Jerusalem, Manhattan, Toronto, London, Moscow, St. Petersburg, Odessa and Kiev. Now we are expanding the network in Riga and Astana. The Jewish world is very intertwined and we quickly became such a famous brand that when I arrives somewhere I am no longer asked about my affairs everyone interested how is Luxury Judaica project developing. Each kippah is professional handmade work. Each master can make maximum four kippot per day. It took us more than three months to develop a template for the first kippah. When we are manufacturing products, we using laser engraving. To apply the ornament of the corporate design we are using only expensive high-quality materials and the accessories are casting like jewelry. Recently, the design house has produced an exclusive collection from exotic products as python, crocodile, ostrich and stingray. Nobody was doing it in the modern Jewish world except us. We even developed our own perfume and each accessory of our production comes out of the workshop with our signature fragrance.